Social Media Growth Manager — AI-First Content & Community Growth

PLEASE READ THROUGH THE ENRITE ROLE

Love Discovery Institute | Full-Time | Remote

- Must be consistently available Monday–Friday, 9:00 AM–6:00 PM Eastern Time.
- $12-13 Hourly rate -40 hour work week
- C-2 level English is a MUST

Love Discovery Institute (LDI) is a relationship and mental health practice focused on helping individuals and couples build healthier, stronger relationships.

We are looking for a Social Media Growth Manager who can take ownership of growing our digital presence across multiple brands and platforms.

This is not simply a “post on social media” position.

We are looking for someone who understands how social platforms grow today: content strategy, audience psychology, short-form video, community engagement, search behavior, analytics, experimentation, and AI-powered content systems.

The right person will help us build a repeatable growth engine rather than simply maintain social accounts.

THE ACCOUNTS YOU WILL HELP GROWYou will work across five connected brands/accounts:

1. Love Discovery Institute

Relationship education, couples therapy, intimacy, emotional health, and mental wellness.

2. Dr. Carolina Pataky

Relationship expert, Clinical Sexologist, Licensed Marriage & Family Therapist, and founder of Love Discovery Institute.

3. Dr. Max Riv

Clinical psychologist and relationship expert.

4. TherapyScribe.AI An AI SaaS platform built by mental health professionals for mental health professionals.

5. Siena A personal growth and relationship app focused on relationships, emotional awareness, mindfulness, journaling, and connection.

Each account has a different audience and purpose. Your job is to understand those differences while finding opportunities for the brands to strengthen one another.

YOUR MISSIONYour goal is not simply to create more content.

Your goal is to help us answer:

Who exactly are we trying to reach?

Then build a content and engagement system that repeatedly teaches the algorithms — and the audience — who each brand is for.

You will help us

- Define clear Adecuado Customer Profiles (ICPs) for each brand
- Understand what each audience searches for, watches, saves, shares, and comments on
- Identify content gaps and emerging opportunities
- Turn expertise and existing company knowledge into high-performing content
- Test hooks, topics, formats, and creative approaches
- Build engaged communities rather than passive follower counts
- Create systems that allow AI to do more of the repetitive work over time
- Measure what is actually producing growth, leads, users, and customers

Social Media GrowthManage and grow content across platforms including:

- Instagram
- TikTok
- YouTube Shorts
- LinkedIn
- Facebook

You will continuously study what is working on each platform and adapt accordingly.

This includes

- Content calendars
- Topic research
- Trend research
- Social search research
- Content-gap research
- Hook development
- Captions
- Titles
- Hashtags/keywords
- Calls to action
- Posting
- Scheduling
- Repurposing
- Performance analysis

You should be comfortable experimenting quickly rather than waiting for everything to be perfect. Content StrategyBefore creating content, we want you to understand the person receiving it.

For each account, you will help define:

- Who are we talking to?
- What problem are they experiencing?
- What are they searching for?
- What are they afraid of?
- What do they want?
- What language do they use?
- What makes them stop scrolling?
- What makes them comment?




- What makes them share something privately?
- What would eventually make them trust the brand enough to become a client or customer?

You will use those insights to develop repeatable content pillars and series. Community BuildingWe do not want to publish content and disappear.

You will help build actual communities around the brands by:

- Responding thoughtfully to comments
- Identifying recurring questions from followers
- Turning comments into future content
- Engaging strategically with relevant creators and communities
- Identifying conversations our brands should participate in
- Tracking audience sentiment and feedback
- Helping followers feel that there are real people behind the brands

Community interaction should also become a source of customer research. What people repeatedly ask, misunderstand, complain about, or respond emotionally to should influence what we build next.

AI-First Content OperationsA major part of this role is helping us use AI intelligently.

We want to build systems where AI works for us, rather than simply adding more manual work.

You will help create workflows using tools such as ChatGPT, Claude, and other AI platforms to assist with:

- Audience research
- ICP development
- Content ideation
- Hook generation
- Script development
- Repurposing
- Caption creation
- Comment analysis
- Competitor research
- Content performance analysis
- Content libraries
- SOPs
- Lead research
- Outreach preparation

The goal is to continually ask: “How can we turn something we currently do manually into a repeatable AI-assisted system?”

We do not expect AI to replace judgment, creativity, or human connection.

We expect you to use it to dramatically increase what one strong operator can accomplish.

Content Collection & CoordinationFor Love Discovery Institute specifically, you will also help us collect authentic content from our clinical team.

You will help determine

- What types of therapist videos would strengthen our content
- What questions or prompts we should give therapists
- What types of clips we need
- How videos should be recorded
- Where therapists should upload them
- How submissions should be organized

You will create a simple process that makes participation easy. You will not be responsible for managing therapists clinically. Your responsibility is building the content collection system and turning submitted material into usable social content.

TherapyScribe.AI GrowthTherapyScribe is an AI SaaS product built specifically for mental health professionals.

You will help us identify and reach:

- Therapists
- Psychologists
- Counselors
- Group practice owners
- Mental health organizations

Content should not simply describe product features. It should educate the algorithms and the market about exactly who TherapyScribe is for and why they should care.

You may also assist with:

- Prospect research
- Collecting business/contact information
- Building outreach lists
- Identifying group practices
- Lead organization
- Email/outreach campaigns
- Customer stories
- Testimonials
- User-generated content
- Educational content
- Product launch campaigns

MEASUREMENTWe care much more about meaningful growth than vanity metrics.



You will track metrics such as:

- Reach
- Watch time
- Retention
- Shares
- Saves
- Comments
- Profile visits
- Follower growth
- Website traffic
- Leads
- Email sign-ups
- App downloads
- Demo requests
- Trial users
- Customer conversions

Every month we should understand: What worked? What didn’t? What did we learn? What should we test next?

WHO WE ARE LOOKING FORYou may be a strong fit if you:

- Have hands-on experience growing social media accounts
- Understand short-form video and modern social platforms
- Understand that TikTok, Instagram, YouTube, and LinkedIn require different strategies
- Know how to research audiences rather than guess what they want
- Understand hooks, retention, storytelling, and calls to action
- Are comfortable using AI tools daily
- Are naturally curious about new AI capabilities
- Can work independently
- Are highly organized
- Can manage multiple brands simultaneously
- Understand analytics and experimentation
- Are comfortable learning new software quickly
- Can build systems and processes rather than relying on memory
- Communicate clearly in English
- Are comfortable receiving feedback and iterating quickly

WE ARE ESPECIALLY INTERESTED IN SOMEONE WHO THINKS LIKE AN OPERATORWe do not want someone waiting every morning to be told what to post. We want someone who sees:

“TikTok is suddenly pushing this format.”

“There are 20 high-volume questions people keep asking about couples therapy.”

“This TherapyScribe video had twice the retention of everything else.”

“People keep asking the same question in the comments — we should turn that into a series.”

“This task takes us three hours every week. I think AI can reduce it to 20 minutes.”

…and then takes initiative.

WHAT SUCCESS LOOKS LIKEWithin your first several months, we should have:

- Clearly defined audiences for each account
- Consistent publishing systems
- Repeatable content pillars and series
- An organized content library
- Active community engagement
- AI-assisted workflows
- Clear reporting dashboards
- Better understanding of what content converts
- Growing organic reach
- Increased qualified traffic to our businesses and products
- A system capable of producing significantly more high-quality content without requiring significantly more human labor

Most importantly, we should no longer feel like we are simply “posting on social media.” We should have built a content and audience growth machine.

THIS ROLE MAY NOT BE FOR YOU IF:You primarily think social media means creating attractive graphics.

You need detailed instructions for every task.

You rarely look at analytics.

You are uncomfortable experimenting.

You use the exact same strategy across every platform.

You are resistant to AI.

You prefer maintaining existing systems rather than building better ones.

We are looking for someone who wants to build, experiment, learn quickly, take ownership, and grow with us.

TechnologyStrong experience with—or the ability to quickly become highly proficient in—tools such as:

Claude / Claude Design • GoHighLevel • Canva • CapCut • Higgsfield • Nano Banana

You should also be comfortable continually experimenting with emerging tools for:

AI • Video • Images • Automation • Analytics • Research • CRM • Email • Content Creation

Knowing every tool on day one is less important than demonstrating that you are someone who learns technology quickly and independently.

- Must be consistently available Monday–Friday, 9:00 AM–6:00 PM Eastern Time.

📌 Social Media Growth & AI Manager (Argentina)
🏢 Love Discovery Institute
📍 Argentina