Senior SEO Specialist – Link Building & Digital PR
Department: Digital Marketing – Sales & Marketing
Reports to: Digital Growth & SEO Strategist
Location: Guadalajara, Mexico / Remote – TBD
Schedule: Full-time, aligned with Pacific Time business hours
Headcount: 1
About the Role
Farahi Law Firm is a California personal injury law firm competing in one of the most aggressive organic search markets in the country.
For us, authority is a major growth lever. This is a senior, hands-on SEO role focused specifically on link building, digital PR, and off-page authority. You will own our off-page SEO strategy end to end—from prospecting and outreach to securing high-quality editorial placements and measuring their impact.
You will work across both our English and Spanish properties, build authority around our priority practice areas and California markets, and mentor our existing Link Builder to raise the quality and effectiveness of our link acquisition efforts.
This is not a technical SEO role. Our in-house development team handles technical SEO implementation and site fixes.



Your focus is building the authority that helps our content and pages compete.
What You'll Do
Link Acquisition & Digital PR
Own the off-page SEO roadmap, including target pages, anchor strategy, link velocity, and authority goals by practice area and city.
Personally prospect, pitch, negotiate, and secure high-quality editorial placements.
Build relationships with legal directories, local news outlets, community organizations, industry publications, universities, associations, and other relevant publishers.
Run digital PR and expert-source campaigns similar to HARO/Qwoted, positioning firm attorneys as credible sources for journalists and publishers.
Develop linkable assets in partnership with the content team, including original data studies, safety and claims research, local resource hubs, and statistics pages.
Create and optimize outreach sequences, pitch angles, and follow-up processes that gener

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