About us:
About the role:
We're looking for a Senior ASO Manager to own and scale our App Store and Google Play presence worldwide. You'll drive organic growth through keyword optimization, store-page experimentation, and localization, while running Apple Search Ads to acquire users efficiently. This is a hands-on, data-driven role with full ownership of our store performance metrics — you set the strategy and you ship it.

Key Responsibilities:
- Worldwide keyword optimization — Own Title, Subtitle, and Keyword field optimization across every available App Store storefront. We support all available countries.
- Store page A/B testing — Plan and run screenshot experiments (Product Page Optimization) to continuously lift conversion.
- Screenshot & metadata localization — Localize creative and copy for key markets.
- In-App Events optimization — Use Events to drive discovery and conversion.
- CPP management — Build and manage Custom Product Pages and map them to acquisition channels.
- Apple Search Ads, end to end — Own ASA including Discovery campaigns and Single Keyword Ad Groups,



with bid management and automation.
- Store relationships — Build and maintain relationships with the Apple App Store and Google Play teams (featuring, beta programs, early access to new placements).

Metrics you'll own:
- CTI — conversion from impression to install
- Organic installs — volume and growth
- CPT — cost per tap
- CPA — cost per action

Qualifications:
- Qualification 1
- Qualification 2
- Qualification 3
- Qualification 4

Nice to have:
- 5+ years in ASO with senior ownership of iOS (Google Play a strong plus)at consumer mobile apps with subscription monetization.
- A proven track record improving organic conversion and scaling Apple Search Adsprofitably.
- Deep, hands-on Apple Search Ads expertise — Discovery, SKAGs, automation, and bid rules.
- Fluency with ASO tooling and store A/B testing.
- Strong analytics skills: comfortable with an MMP.
- Experiment-minded and self-di

📌 Senior Aso Manager (Buenos Aires)
🏢 Ruby Labs
📍 Buenos Aires