Director of Paid Search

Location: Remote
Type: Full‑Time
Reports to: Founder / CEO
Direct Reports: Paid Media Strategists & Ads Managers

About Griffin Marketing

Griffin Marketing is a Google Ads focused agency helping eCommerce brands scale profitably. With $6M in managed annual spend and 150+ brands served in the last two years, we are growing fast and building an AI‑powered agency for the future. Our culture values ownership, transparency, and cutting‑edge thinking.

Role Overview

The Director of Paid Search leads the performance, process, and people powering Griffin’s client delivery. You’ll oversee account strategy, mentor Strategists and Ads Managers, enforce best practices, and evolve our delivery systems including AI‑enhanced workflows and documentation.

This is not a firefighting role. We’re looking for a builder, coach, and standard‑setter who focuses on elevating team capabilities and operationalizing excellence.

Key Responsibilities
- Provide strategic oversight for all Google Ads accounts
- Own quality control and escalation processes




- Conduct audits and campaign reviews
- Set and enforce strategy standards
- Manage and mentor a growing team of Strategists and Ads Managers
- Lead 1:1s, performance reviews, and team development
- Build a culture of accountability and improvement
- Document best practices and create internal playbooks
- Partner with Ops and Automation to integrate AI and automation
- Stay ahead of Google platform changes
- Collaborate with the Founder and Ops on service and process evolution

Ideal Candidate Profile
- 8+ years managing Google Ads campaigns
- 2-3+ years leading paid media teams
- Expertise in all major Google Ads campaign types
- Passion for efficiency, systems, and AI integration
- Excellent communication and leadership skills
- Experience in remote, async-first teams
- Ownership mindset and process‑driven approach
- Competitive base salary + performance bonus
- Profit‑sharing eligibility after Year 1
- Versátil wor

📌 Director of Paid Search (Buenos Aires)
🏢 Go Carpathian
📍 Buenos Aires