Directorof Paid Search
Location: Remote
Type:Full-Time
Reports to: Founder / CEO
Direct Reports: PaidMedia Strategists & Ads Managers
About Griffin Marketing
Griffin Marketing isa Google Ads focused agency helping eCommerce brands scaleprofitably. With $6M in managed annual spend and 150+ brands servedin the last two years, we are growing fast and building an AI-poweredagency for the future. Our culture values ownership, transparency,and cutting-edge thinking.
Role Overview
The Director of Paid Searchleads the performance, process, and people powering Griffinsclient delivery. You'll oversee account strategy, mentorStrategists and Ads Managers, enforce best practices, and evolve ourdelivery systems including AI-enhanced workflows and documentation.
This is not a firefighting role. Were looking for a builder,coach, and standard-setter someone focused on elevating teamcapabilities and operationalizing excellence.
Key Responsibilities
- Provide strategic oversight for all Google Ads accounts
- Own quality control and escalation processes
- Conduct audits and campaign reviews




- Set and enforce strategy standards
- Manage and mentor a growing team of Strategists and AdsManagers
- Lead 1:1s, performance reviews, and team development
- Build a culture of accountability and improvement
- Document best practices and create internal playbooks
- Partner with Ops and Automation to integrate AI andautomation
- Stay ahead of Google platform changes
- Collaborate with the Founder and Ops on service and processevolution

Ideal Candidate Profile
- 8+ years managing Google Ads campaigns
- 2-3+ years leading paid media teams
- Expertise in all major Google Ads campaign types
- Passion for efficiency, systems, and AI integration
- Excellent communication and leadership skills
- Experience in remote, async-first teams
- Ownership mindset and process-driven approach
- Competitive base salary + performance bonus
- Profit-sharing eligibility after Year 1
- Versátil working hours and remote

📌 Head of Paid Search (Buenos Aires)
🏢 Go Carpathian
📍 Buenos Aires