The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How you will contribute to our magical experience?
The Analyst in Growth & Retention Analytics will collaborate with the Growth Marketing Team to understand and analyze acquisition campaign performance, identifying opportunities for improvement and efficiency across acquisition costs,
customer value, and user behavior throughout the conversion funnel, through reports and insights that help understand their needs as well as finding solutions for them, creating insights through data extraction and analysis.
The adecuado candidate for this role is passionate about understanding the complexity of diverse Marketing Acquisition Campaigns and Retention Strategy through own channels communications, eager to improve data experience analysis.
The Analyst in Growth & Retention Analytics will be responsible for:
- Working with the Growth Marketing Performance and Retention, providing information and insights that helps explain acquisition performance campaigns and find improvement opportunities.
- Support teams extracting data, creating KPIs and developing high quality insights.
- Build own benchmarks for KPI monitoring, expectations alignments and results analysis.
- Detect risks an
📌 Analyst, Growth (Buenos Aires)
🏢 Disney Cruise Line - The Walt Disney
📍 Buenos Aires
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