Directorof Paid Search
Location: Remote
Type: Full-Time
Reports to: Founder / CEO

Direct Reports: Paid Media Strategists & Ads Managers

About Griffin Marketing

Griffin Marketing isa Google Ads focused agency helping eCommerce brands scaleprofitably. With $6M in managed annual spend and 150+ brands servedin the last two years, we are growing fast and building an AI-poweredagency for the future. Our culture values ownership, transparency,and cutting-edge thinking.

Role Overview

The Director of Paid Searchleads the performance, process, and people powering Griffinsclient delivery. You'll oversee account strategy, mentor Strategists and Ads Managers, enforce best practices, and evolve ourdelivery systems including AI-enhanced workflows and documentation.

This is not a firefighting role. Were looking for a builder,coach, and standard-setter someone focused on elevating teamcapabilities and operationalizing excellence.
Key Responsibilities
Provide strategic oversight for all Google Ads accounts
Own quality control and escalation processes
Conduct audits and campaign reviews




Set and enforce strategy standards
Manage and mentor a growing team of Strategists and Ads Managers
Lead 1:1s, performance reviews, and team development
Build a culture of accountability and improvement
Document best practices and create internal playbooks
Partner with Ops and Automation to integrate AI andautomation
Stay ahead of Google platform changes
Collaborate with the Founder and Ops on service and processevolution
Ideal Candidate Profile
8+ years managing Google Ads campaigns

1. 3+ years leading paid media teams

Expertise in all major Google Ads campaign types
Passion for efficiency, systems, and AI integration
Excellent communication and leadership skills
Experience in remote, async-first teams
Ownership mindset and process-driven approach
Competitive base salary + performance bonus
Profit-sharing eligibility after Year 1
Adaptable working hours and remote work

High-ownership role with path to executive leadership

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📌 Head of Paid Search & AI-Driven Growth (Remote) (Quilmes)
🏢 Go Carpathian
📍 Quilmes