About the role
We're looking for a Marketing Operations Analyst to join our RevOps team. You'll own the full marketing operations and analytics stack — conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling. You'll work at the intersection of marketing data and revenue processes, ensuring our systems reflect reality and our team can move fast on the right insights. This role takes on high-priority work currently bottlenecking the team and serves as the operational backbone for analytics, audience building, and marketing automation.
What you'll do
Marketing analytics & tracking
- Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot
- Analyze website traffic, user behavior, SEO performance, and campaign ROI
- Build and maintain dashboards for Paid, SEO, and revenue funnel analysis
- Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel

Revenue operations & lead management
- Manage HubSpot lead routing, audience lists, workflows, and automation




- Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce)
- Handle email validation, lead scoring, and list hygiene
- Communicate effectively across the revenue cycle — from first touch to closed deal

Website & experimentation
- Set up A/B tests and manage their analytics layer
- Configure events, data layers, and custom scripts for tracking
- Analyze traffic anomalies and bot/crawler activity
- Work with experimentation tools such as VWO

Marketing attribution
- Maintain and improve attribution models (first-touch, last-touch, linear)
- Perform manual attribution of unattributed opportunities
- Calculate and report on marketing and sales cost efficiency

Requirements
Must-have
- 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role
- Strong HubSpot proficiency — workflows, automation, audience building, lead routing
- Hands-on experience with GA4, Google Tag

📌 Marketing Operations Analyst (Argentina)
🏢 Improvado
📍 Argentina