Job Description:

Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to-day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Key: Responsibilities:

Experience working on one large account

Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)

Experience with upper funnel media awareness campaigns

Ability to coordinate with creative agencies on creative assets and accounts needs

Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)

Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives





Helps evaluate timelines and manage day to day deliverables

Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights

Managing a large Media Budget and Flowchart

Drive media channel selection and be forward thinking on new opportunities

Qualifications:

3 - 4 years of total experience

Relevant media planning and buying experience with specific digital focus

English Language proficiency for email and verbal client communication

Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.

Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.)

Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

Strong analytical skills, ability to relate results to client business objectives

Strong project management skills.

Excellent communication and negotiation skills.

#LI-CA2

Location: Buenos Aires

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

📌 Manager, Planning (Buenos Aires)
🏢 Dentsu
📍 Buenos Aires