For years, account-based marketing at Fresh Prints has been built around
campaigns. We identify an opportunity, launch a program, measure the results,
and rebuild the approach the following year. That is no longer enough.

Our highest-value accounts should not be managed as a series of campaigns. They
need a long-term growth strategy: a clear view of which accounts deserve
disproportionate investment, what will materially change their value, and how
Fresh Prints should serve, retain, and expand them over time. Your job will be
to build that strategy.

You will bring together customer insights, data, segmentation, and operational
execution to determine where the biggest account growth opportunities exist and
what the business must do to capture them. The goal is to build an
account-growth system that becomes more intelligent, more effective, and more
valuable with every cycle.

There is no established function to inherit and no finished playbook to manage.
You will define what account-based marketing should mean for Fresh Prints, build
the operating model behind it,



and drive the business to execute against it
across Marketing, Sales, Creative, Data, and Operations.

We are not looking for someone who will optimize the existing approach at the
margins. We are looking for someone who will question its assumptions, identify
the few bets that could materially change account value, and take responsibility
for turning those bets into results.

This role is about:

* Defining how Fresh Prints grows and retains its most valuable accounts at the
company level, not simply running better campaigns.
* Building an account strategy that continues to work as chapters,
decision-makers, relationships, and buying cycles change.
* Identifying the few highest-leverage bets that could materially increase
account value, then focusing the business around them.
* Turning strategy into execution through direct ownership, cross-functional
influence, and systems that scale.
* Shaping how Mark

📌 Account-Based Marketing Manager (Buenos Aires)
🏢 Fresh Prints
📍 Buenos Aires