27 ago
|
Zenit
|
Argentina
About Zenit Corp
Zenit Corp is a fast-growing ecommerce group that owns and operates multiple DTC brands across different markets.
We are building a portfolio of high-potential ecommerce brands with strong fundamentals, scalable systems, and ambitious long-term growth plans. Our goal is to create a multi-brand ecommerce group capable of reaching significant scale across different verticals.
About the Role
We are seeking a performance-driven
Creative Strategist
to build and lead our creative process across a growing e-commerce group. Working directly with the Head of Marketing, you will bridge customer insights, direct response marketing, and data analysis to conceptualize high-converting ads for Meta, TikTok, YouTube, and Instagram. This role owns creative research, angles, briefs, and testing direction—focusing on performance and ROI rather than traditional brand aesthetics or pure media buying.
Responsibilities
- Research & Angle Development:
Analyze customer psychology, competitor ad libraries, reviews,
and market trends to translate objections and buying triggers into winning ad concepts, hooks, and offers.
- Briefing & Creative Direction:
Write clear, actionable creative briefs (scripts, storyboards, UGC concepts) and provide practical feedback to designers, video editors, copywriters, and creators.
- Performance Analysis & Testing:
Collaborate with media buyers to track CPA, ROAS, and conversions; identify patterns in winning/losing assets; and build systematic creative testing roadmaps.
- Process & Framework Building:
Maintain an organized backlog of creative tests and establish repeatable frameworks, standards, and feedback loops to scale creative production.
- Brand & Direct Response Balance:
Protect brand positioning while aggressively driving direct response performance and customer acquisition.
Qualifications & Requirements
- Direct Response Mastery:
Deep understanding of paid social creative, customer psychology, hooks, angles, and direct r
📌 Creative Strategist (Argentina)
🏢 Zenit
📍 Argentina