27 ago
|
Algofy
|
Argentina
Senior Paid Media Manager
Position Summary
The Senior Paid Media Manager combines team management, integrated marketing strategy, and client leadership.
This person will manage a pod of marketing specialists, set the strategic direction for an assigned client portfolio, and ensure all channels and workstreams support the client’s wider business objectives.
The adecuado candidate has agency experience, a broad understanding of digital marketing, and the ability to lead specialists across paid media, SEO, content, creative, CRM, analytics, and conversion optimization.
Key Responsibilities
Team and Pod Leadership
Lead and manage a cross-functional pod of marketing specialists and Global Resource Team members.
Set clear priorities, responsibilities, timelines, and expectations across client workstreams.
Delegate execution effectively while maintaining ownership of overall strategy and delivery quality.
Organize internal alignment points to keep projects, campaigns, and deliverables on track.
Review the team’s work for quality, accuracy, and alignment with the client strategy.
Resolve blockers, manage competing priorities, and ensure commitments are delivered.
Provide regular feedback, coaching, and support to help team members develop and perform effectively.
Integrated Marketing Strategy
Develop integrated 360° marketing strategies based on each client’s business goals, audience, market, and customer journey.
Align paid search, paid social, SEO, content, creative, CRM, analytics, and conversion optimization within one cohesive strategy.
Translate client objectives into clear priorities and actionable plans for specialist teams.
Recommend channel mix, budget allocation, audience strategy, messaging, and campaign priorities.
Connect marketing activity to business outcomes such as revenue, customer acquisition cost, lifetime value, ROAS, and profitability.
Use performance data, competitive insights, and market trends to identify risks and growth opportunities.
Turn reporting
📌 Senior Paid Media Manager (Argentina)
🏢 Algofy
📍 Argentina