We are looking for a hands-on B2B Demand Generation Specialist to support an SDR team by building targeted prospect lists, creating and executing outbound marketing campaigns, and identifying engaged prospects for SDR follow-up. This is an execution-focused marketing role, not a management or sales position. The ideal candidate is a strong B2B marketer and copywriter who can independently execute campaigns, test different approaches, analyze results, and continuously improve lead generation. Key Responsibilities: - Build and maintain large, targeted prospect lists based on defined industries, verticals, and Ideal Customer Profiles (ICPs). - Use prospecting and data platforms such as Clay, Ocean.io, and similar tools. - Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets. - Write and test campaign messaging, ad copy, subject lines, offers, and calls to action. - Operate and manage campaigns through HubSpot Marketing Hub Professional. - Track prospect engagement and identify warmed prospects for SDR follow-up. - Conduct A/B testing to improve targeting, messaging, creative, and conversion rates. - Coordinate with external creative resources when needed. - Monitor and report campaign performance. - Focus on improving the number of qualified meetings generated for the SDR team. Requirements: - 3–6 years of hands-on experience in B2B marketing,



demand generation, or outbound marketing. - Strong professional English writing and communication skills. - Strong B2B marketing and copywriting skills. - Proven experience creating and executing outbound or demand-generation campaigns. - Experience with CRM, marketing automation, prospecting, and advertising platforms. - Strong analytical and experimental mindset. - Ability to learn new tools such as Clay and Ocean.io quickly. - Experience with HubSpot Marketing Hub is a strong advantage. - Experience with LinkedIn advertising is a strong advantage. - Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus, but not required. - Able to work independently and execute campaigns from planning through performance analysis. Adecuado Candidate Attributes: - Hands-on and execution-oriented. - Strong in B2B copywriting and campaign messaging. - Comfortable working with data and marketing technology. - Experienced in prospect research and audience targeting. - Analytical and willing to test, learn, and improve. - Able to identify what makes a prospect more likely to engage. - Focused on generating measurable results for the SDR team. Skills wanted: Expert: Copywriting Proficient: CRM,

Requisitos

Full remote - aligned to PST (Pacific Time) Salary in USD Part time or full time job

📌 B Marketing (Remotely Anywhere) (Buenos Aires)
🏢 Zeo Consulting
📍 Buenos Aires