We are looking for a hands-on B2B Demand Generation Specialist to support an SDR team by building targeted prospect lists, creating and executing outbound marketing campaigns, and identifying engaged prospects for SDR follow-up. This is an execution-focused marketing role, not a management or sales position. The ideal candidate is a strong B2B marketer and copywriter who can independently execute campaigns, test different approaches, analyze results, and continuously improve lead generation.

Key Responsibilities:

- Build and maintain large, targeted prospect lists based on defined industries, verticals, and Idóneo Customer Profiles (ICPs).

- Use prospecting and data platforms such as Clay, Ocean.io, and similar tools.

- Create and execute vertical-specific email campaigns, LinkedIn ads, landing pages, and other campaign assets.

- Write and test campaign messaging, ad copy, subject lines, offers, and calls to action.

- Operate and manage campaigns through HubSpot Marketing Hub Professional.

- Track prospect engagement and identify warmed prospects for SDR follow-up.

- Conduct A/B testing to improve targeting, messaging, creative, and conversion rates.

- Coordinate with external creative resources when needed.

- Monitor and report campaign performance.

- Focus on improving the number of qualified meetings generated for the SDR team.

Requirements:





- 3-6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.

- Strong professional English writing and communication skills.

- Strong B2B marketing and copywriting skills.

- Proven experience creating and executing outbound or demand-generation campaigns.

- Experience with CRM, marketing automation, prospecting, and advertising platforms.

- Strong analytical and experimental mindset.

- Ability to learn new tools such as Clay and Ocean.io quickly.

- Experience with HubSpot Marketing Hub is a strong advantage.

- Experience with LinkedIn advertising is a strong advantage.

- Experience marketing SaaS, IT, cybersecurity, or other technical B2B products is a plus, but not required.

- Able to work independently and execute campaigns from planning through performance analysis. Ideal Candidate Attributes:

- Hands-on and execution-oriented.

- Strong in B2B copywriting and campaign messaging.

- Comfortable working with data and marketing technology.

- Experienced in prospect research and audience targeting.

- Analytical and willing to test, learn, and improve.

- Able to identify what makes a prospect more likely to engage.

- Focused on generating measurable results for the SDR team. Skills wanted: Expert: Copywriting Proficient: CRM,

📌 B Marketing (Remotely Anywhere) (Argentina)
🏢 Zeo Consulting
📍 Argentina