Updated: Yesterday
Location: Buenos Aires, Argentina
Job ID: 16654
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Description
The Product Marketing Manager will help guide our industry-leading products to market through strategy and innovation. Will work directly with the executive team and across sales, marketing, and product to develop go-to-market plans that drive value for our customers.
Core Responsibilities
- Develop and execute comprehensive marketing plans that increase brand and product awareness with measurable business impact.
- Lead our go-to-market strategy to ensure the success of new and emerging products and services.
- Perform competitive and market analysis to make data-driven decisions and achieve key KPIs.
- Cultivate a deep understanding of our users through the collection and analysis of product feedback.
- Build brand loyalty by engaging users with personalized, targeted, and relevant marketing at every stage in the life cycle.
- Implement product performance, revenue, market share/penetration, and profitability reports and objectives.
- Drive community initiatives, partnerships, and cross-promotion opportunities to broaden brand and product offering awareness.
- Manage trade show collateral, planning, and presence.
- Create compelling campaigns and selling tools that promote feature adoption, new user acquisition, engagement, and retention.
- Develop and schedule press releases for optimal reach and impact.
- Craft concise, benefits-driven messaging and materials that are technically accurate, consistent, and tailored to both our customers and corporate strategy.
Additional Qualifications
- Experience in product marketing or related role
- Experience leading strategic initiatives for SaaS platform technologies
- A demonstrable history of developing innovative marketing campaigns and strategies that drive key metrics and business performance
- A strong desi