LOCATION: AR – Buenos Aires

TYPE: Full time

WORK SHIFT: Hybrid

POSTED: August 21, 2026

ID: JR0131586

Overview

At Western Union, we’re more than a trusted name in integral payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.

Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.

Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.

Join us as we go beyond and be part of a team that’s redefining what’s possible.

Role Responsibilities
- Lead Pago Fácil’s brand strategy and annual 360° marketing plan across all products, channels, and customer segments.
- Develop and execute integrated marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth.




- Oversee the marketing strategy and performance of the Pago Fácil App, focusing on user adoption, engagement, retention, and customer experience.
- Design and implement trade marketing programs in partnership with Commercial teams to maximize impact across the retail network and strategic partners.
- Lead the development and execution of multi-channel campaigns across ATL, BTL, digital, social media, web, and app platforms.
- Manage external agencies and marketing partners to ensure high-quality execution, brand consistency, and optimal return on investment.
- Strengthen the customer journey across physical and digital touchpoints, identifying opportunities to improve experience and loyalty.
- Partner with senior leaders across Commercial, Finance, Product, and other business functions to align marketing initiatives with business objectives.
- Monitor market trends, customer insights, competitor activity, and performan

📌 Manager, Marketing (Buenos Aires)
🏢 Western Union
📍 Buenos Aires