Role Purpose

The primary responsibility of the Sr. Associate is to negotiate cost efficient plan recommendations on behalf of the clients. Supported by the Associate media planner/buyer, the Sr. Associate coordinates all aspects of the planning and buying process.

Tasks and Responsibilities
- Buying and Execution:
- Negotiate cost efficient schedules on behalf of the clients
- Coordinate all aspects of the planning and buying process
- Campaign Maintenance: Create production grids, posting instructions, trafficking, creative and putting together POP decks
- Work closely with vendors
- Seek creative solutions to enhance buy product
- Work within the ECOS tool; enter in ATBs, Contracts and mapping
- Proficient understanding of system and tools; ECOS, Telmar, Geopath, OCS, M1
- Send out competitive requests
- Manage all discrepancy/billing resolution
- Keep Managers informed of workload
- Client & Internal Relationships:
- Manage expectations of clients and their deliverables
- Grow business opportunities within current clients




- Work with supervisor to develop and oversee junior staff, manage time, assure projects are completed on time and adhere to (within) client budget
- Keeps up with the latest trends in media
- Informs client/team of new opportunities or issues
- Builds positive relationships with internal and external teams and sets good example for assistant level
- Attends all status meetings when appropriate
- Manage relationships with external client vendors
- May be responsible for informing team of new opportunities or issues
- Participates and contributes in face-to-face client or vendor meetings
- Strategic Thinking & Leadership:
- Keeps current with market research (industry periodicals, email newsletters, websites)
- Ensure key information is provided to team regarding client/vendor issues, market landscape changes, internal agency issues, changes in account status, etc.
- Provide guidance to team members nurture/promote team environment
- Be curious

📌 Sr Associate, Planning OOH (Buenos Aires)
🏢 Dentsu
📍 Buenos Aires