Role Responsibilities
Lead Pago Fácil’s brand strategy and annual 360° marketing plan across all products, channels, and customer segments.
Develop and execute integrated marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth.
Oversee the marketing strategy and performance of the Pago Fácil App, focusing on user adoption, engagement, retention, and customer experience.
Design and implement trade marketing programs in partnership with Commercial teams to maximize impact across the retail network and strategic partners.
Lead the development and execution of multi-channel campaigns across ATL, BTL, digital, social media, web, and app platforms.
Manage external agencies and marketing partners to ensure high-quality execution, brand consistency, and optimal return on investment.
Strengthen the customer journey across physical and digital touchpoints, identifying opportunities to improve experience and loyalty.
Partner with senior leaders across Commercial, Finance, Product,



and other business functions to align marketing initiatives with business objectives.
Monitor market trends, customer insights, competitor activity, and performance metrics to identify growth opportunities and support strategic decision-making.
Role Requirements
Bachelor’s degree in marketing, Business Administration, Economics, Engineering, or a related field. MBA or postgraduate studies are preferred.
5+ years of progressive experience in Brand, Digital, or Commercial Marketing roles, preferably within fintech, payments, digital wallets, retail, or consumer-focused industries.
Demonstrated experience developing and executing integrated marketing strategies that drive business growth and customer engagement.
Strong business acumen with the ability to analyze performance metrics, evaluate market opportunities, and make data-driven decisions.
Experience managing cross-functional stakeholders, influencing senior leadership, and collaborating across multipl

📌 Manager, Marketing (Buenos Aires)
🏢 Western Union
📍 Buenos Aires