22 ago
|
BetWarrior
|
Buenos Aires
22 ago
BetWarrior
Buenos Aires
JOIN OUR TEAM
BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.
With a dynamic and diverse team, deep market insights, and cutting‑edge technology, we're creating an experience that is personalized, responsible, and always player‑first.
Great people, bold ideas, and a sharp focus on user experience set us apart
Purpose
We are looking for a CRM Manager - Argentina to lead and scale our CRM strategy across the country. Your mission will be to drive player engagement, retention, and value through highly localized, data‑driven CRM initiatives, supporting our expansion into new provinces and strengthening long‑term relationships with our players. This role is fundamental to maximizing customer lifetime value and consolidating BetWarrior’s growth in Argentina.
In this role, you’ll
- Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
- Lead omnichannel CRM campaigns across email,
SMS, push, and in‑app communications to optimize engagement and retention.
- Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
- Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and general strategies.
- Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
- Develop and execute cross‑sell and up‑sell strategies to increase LTV and ARPU through personalized campaigns.
- Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
- Lead the expansion into five new provinces, defining go‑to‑market CRM plans and localized propositions.
What we look for in an exceptional candidate
- 5+ years of experience in CRM roles, with proven people management experience leading te
📌 CRM Manager (Buenos Aires)
🏢 BetWarrior
📍 Buenos Aires