Mission & Responsibilities

Media Experience best practices

- Embody the Mx excellence
- Champion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience ownership

Create optimal Mx, defined as Connection x Context x Content

- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework,



including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization

Previous Experience & Industry Background

- 8+ years professional experience in strategic planning
- Media, Brand

Qualifications & Languages

- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages: English (Advanced)

Soft Skills & Competencies

- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media and media planning
- Mx Champion (Connection, Context, Content)
- Omnichannel
- Strong negotiation skills
- Elite Programmatic
- Data processing and management
- Marketing Strategy

Technical skills

- Advertising technologies
- Operational performance management tools (e.g. Pilot, Magnitude)
- Audience planning tools (e.g. Polaris)
- Office software

📌 Account Manager Regional (Argentina)
🏢 Havas Argentina
📍 Argentina