Apply here: https://wisevas.io/work-with-us

Paid Media Specialist (Home Services/HVAC) – 100% Remote

We are looking for a results-driven Paid Media Specialist to manage and optimize digital advertising for an HVAC company. This role requires hands-on experience with Google Local Services Ads (LSA), Google Ads/PPC, and Meta Ads, with a strong focus on generating qualified leads, improving cost efficiency, and accurately tracking performance.

The position will likely start part-time, with the opportunity to transition into a full-time role based on performance, business needs, and fit.

About the Role

You’ll take ownership of paid media campaigns across Google LSA, Google Ads, and Meta Ads, managing everything from campaign optimization and budget allocation to lead quality and performance reporting. Because this is an HVAC business, you’ll need to understand local lead generation, phone-based conversions, geographic targeting, and seasonal changes in demand. You’ll report performance directly to an American client, so strong English communication and the ability to explain results clearly are essential.

Responsibilities

- Manage and optimize Google Local Services Ads (LSA), including bidding, geographic targeting, service categories, lead quality, and budget allocation.
- Monitor LSA leads and dispute invalid, spam, or irrelevant leads when appropriate.
- Manage Google Ads/PPC campaigns focused on HVAC services and local customer acquisition.
- Conduct keyword research and continuously optimize keywords, negative keywords, ad copy, targeting, and budgets.
- Manage Meta Ads campaigns, including campaign structure, audience targeting, retargeting, creative testing, and budget optimization.
- Monitor and optimize key performance indicators including CPL,



CPA, CTR, CPC, ROAS, and overall lead volume.
- Set up and monitor call tracking using CallRail or similar platforms to accurately attribute phone leads and conversions.
- Support Google Business Profile and review strategies that contribute to local visibility and LSA performance.
- Adjust campaigns and budgets based on HVAC seasonality, including increased AC demand during summer and heating demand during winter.
- Analyze campaign performance and identify opportunities to improve lead quality and reduce acquisition costs.
- Prepare clear performance reports and communicate results, insights, and recommendations directly to the client in English.
- Stay current with Google LSA policies, Google Ads updates, Meta Ads changes, and paid media best practices.

What We're Looking For

- 3+ years of hands-on experience managing Google Ads/PPC and Meta Ads campaigns.
- Hands-on experience with Google Local Services Ads (LSA) is strongly preferred.
- Previous paid media experience with home services businesses such as HVAC, plumbing, electrical, roofing, or similar industries is strongly preferred.
- Strong understanding of local lead generation and performance marketing.
- Experience with call tracking platforms such as CallRail or equivalent.
- Strong understanding of CPL, CPA, CTR, CPC, ROAS, conversion rates, and lead attribution.




- Comfortable analyzing campaign data and making independent optimization decisions.
- Experience managing advertising budgets and adjusting spend based on performance.
- Strong written and spoken English, with the ability to report directly to an American client.
- Proactive, analytical, detail-oriented, and comfortable working independently.
- Availability to begin part-time with the possibility of transitioning to full-time.
- Familiarity with ServiceTitan, Housecall Pro, Jobber, GA4, or Google Tag Manager is a plus.

Do NOT Apply If

- You have never directly managed Google Ads/PPC campaigns.
- You only have experience with organic social media or content marketing.
- You are unfamiliar with paid media metrics such as CPL, CPA, CPC, CTR, and ROAS.
- You are uncomfortable analyzing lead quality and optimizing campaigns based on performance.
- You have no understanding of conversion tracking or lead attribution.
- You require constant supervision to make campaign decisions or implement optimizations.
- You are not comfortable communicating campaign results directly to an English-speaking client.

Apply here: https://wisevas.io/work-with-us

This is an external position to work at a WiseVAs client. Considering that the management of job positions is entirely handled by the hiring companies, and that WiseVAs operates solely as an intermediary between the candidate and the hiring company, the submission of proposals by candidates does not guarantee employment. Similarly, candidates acknowledge and authorize the storage of resumes and proposals in WiseVAs's database, as well as the receipt of messages, emails, and calls offering new job positions and opportunities.

📌 Paid Media (Home Services/HVAC) – 100% Remote (Argentina)
🏢 WiseVAs | Virtual Assistants
📍 Argentina