20 ago
|
BetWarrior
|
Buenos Aires
20 ago
BetWarrior
Buenos Aires
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BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.
With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.
Great people, bold ideas, and a sharp focus on user experience set us apart
- Purpose
We are looking for a CRM Manager - Argentina to lead and scale our CRM strategy across the country. Your mission will be to drive player engagement, retention, and value through highly localized, data-driven CRM initiatives, supporting our expansion into new provinces and strengthening long-term relationships with our players. This role is fundamental to maximizing customer lifetime value and consolidating BetWarrior’s growth in Argentina.
- In this role, you’ll
- Design and execute localized CRM strategies tailored to each province, ensuring relevance, performance, and cultural alignment.
- Monitor and analyze CRM KPIs at a national and provincial level, translating insights into actionable improvements.
- Coordinate closely with the Head of CRM and key stakeholders to align local initiatives with regional and general strategies.
- Manage the full customer lifecycle, from activation and retention to reactivation of inactive players.
- Develop and execute cross-sell and up-sell strategies to increase LTV and ARPU through personalized campaigns.
- Collaborate with Product, Sports, Casino, Acquisition, and Customer Service teams to deliver a seamless player experience.
- Lead the expansion into five new provinces, defining go-to-market CRM plans and localized propositions.
- 5+ years of experience in CRM roles, with proven people management experience leading teams of at least 3 members.
- Experience in the iGaming, sports betting, or online casino industry.
- Strong background in CRM platforms such as Optimove, Salesforce M
📌 CRM Manager (Buenos Aires)
🏢 BetWarrior
📍 Buenos Aires