Description
Workana is one of Latin America’s largest remote-talent marketplaces — 14 years old, 10M+ registered professionals. We’re rebuilding into a lean, AI-native company, and the brand has to match: strong, with a clear point of view, the one freelancers and companies choose and recommend in the AI era. This seat owns that.
We’re hiring a brand operator — an individual contributor, not a CMO or a brand consultant — to make Workana’s brand strong and desirable across social, content, influencers, and our founders’ voices. You’ll report directly to the CEO, help shape the positioning (the CEO has final say), and own how the brand shows up everywhere.
What you’ll own
• Social, end to end — our owned profiles, the content engine, the community. You make Workana’s social genuinely powerful, not just active.
• An influencer / creator engine producing 100–200 pieces of content about Workana every week. You design the model — paid, commission, our own freelancer community, or a mix — and run it.
• 1–3 core personal LinkedIn accounts (founders / leaders)



— operated and amplified in each person’s voice.
• A clear point of view — driving Workana’s position on the topics that matter: the future of work, AI, and LatAm talent.
• Reach through partnerships — leveraging what we have and partnering with brands, events, and communities to amplify.
• The content and creative itself across channels. You make it; the Performance Marketer pays to boost and run it.
How you’ll be measured
Brand is the easiest place to confuse motion with progress, so we’re blunt about it.
• What you own and control: brand presence and authority — reach, engagement, share of voice, branded search.
• What that presence drives: an uptick in freelancer sign-ups and B2B inbound leads over today’s levels.
Attribution here isn’t as clean as paid — we know that. You’re judged on the leading indicators you control plus directional lift over baseline, not on a number you can’t fully attribute. And “pieces ship

📌 Brand & Social Partner (Argentina)
🏢 Workana
📍 Argentina