Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

As part of this transformation, GBS is expanding its Commercial B2C capabilities across the Latin America & Canada region. We are looking for a Digital Marketing Lead who will help drive commercial and multicategory excellence through digital channels, consumer engagement strategies, CRM initiatives, and data-driven decision-making. This role will play a key part in strengthening our combustible business while supporting PMI’s Smoke-Free Products vision.

Your ‘day to day’

As a Digital Marketing Lead, you will act as the primary point of contact for markets across the region, managing and coordinating Commercial B2C and Multicategory initiatives that support consumer acquisition, engagement, and retention.

You will:
- Support the design and execution of digital strategies through Digital Campaign Management (Justscan), CRM communication plans,



and e-commerce conversion optimization initiatives.
- Manage digital performance analytics through dashboards and reporting tools such as Power BI and Google Looker Studio, providing insights and recommendations to support business decisions.
- Coordinate activities with digital, content, and creative agencies, as well as integral digital teams, ensuring effective execution of campaigns and projects.
- Partner with cross-functional teams including Sales, Strategy, eCommerce, DTE, IT, and Content Marketing to develop and implement commercial initiatives.
- Lead local CRM management activities, including consumer journeys, campaign monitoring, optimization, and marketing automation programs.
- Ensure compliance with local Data Privacy requirements, supporting data collection and validation processes aligned with legal and internal regulations.
- Develop audience segmentation and consumer profiling strategies to improve engagement and

📌 Digital Marketing Lead (Buenos Aires)
🏢 Philip Morris International
📍 Buenos Aires