Role Responsibilities
- Drive remittances business growth and digital product adoption across Argentina, Uruguay, and Paraguay.
- Monitor and analyze the performance of key products, corridors, and digital channels to identify growth and optimization opportunities.
- Develop and execute commercial initiatives aimed at increasing transaction volume, revenue, customer acquisition, and engagement.
- Design and implement acquisition, retention, and reactivation marketing campaigns across digital channels, CRM, and other customer touchpoints.
- Ensure marketing strategies and initiatives are aligned with commercial objectives and business performance metrics.
- Manage and optimize the adoption and usage of mobile applications, digital wallets, and other digital solutions while continuously improving customer experience.
- Partner with regional and integral teams to support product initiatives, new features, and digital growth opportunities.
- Build and manage relationships with strategic partners, agents, and key stakeholders, overseeing marketing investments and joint growth plans.




- Leverage customer, campaign, product, and channel data to generate insights, develop business cases, and provide actionable recommendations to support strategic decision-making.

Role Requirements
- 5+ years of experience in Product Marketing, Growth Marketing, Digital Marketing, Commercial Planning, Business Development, or related functions, with a proven track record of delivering business results.
- Advanced English level is required.
- Strong analytical and data-driven mindset, with experience managing commercial KPIs, digital funnels, dashboards, and performance optimization initiatives.
- Experience working with digital products, mobile applications, and fintech ecosystems, including digital banking, digital wallets, payments, e-commerce, or related industries.
- Proven ability to lead regional projects and manage multiple stakeholders across cross-functional and multicultural environm

📌 Senior Product Marketing and Growth Specialist (Buenos Aires)
🏢 I20 WU Financial Svcs
📍 Buenos Aires