At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a general community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities
THE OPPORTUNITY
At PepsiCo, our mission is to create smiles around the world. With more than 500 beloved brands — including Pepsi, Gatorade, Lay's,
and Quaker — our work reaches millions of people every day.We´re looking for the Marketing Manager for our Sodastream Business Unit (part of PepsiCo International Beverages Unit). This role will be responsible for Demand Generation effort, implementing the Annual Activity Plan, lead the Marketing Team and the Agencies to deliver the business growth Targets and the Brand Health Tracker. This position reports into Argentina Sodastream General Manager and has 2 reports.
YOUR IMPACT
- Define and Execute the Annual Activity/Marketing Plan
- Responsible for Demand Generation and Brand Health
- Responsible for A&M; Budget
- Responsible for Media and Creative agencies
- Deliver results against Marketing and Digital KPIs
- Discover and leverage Consumer Insights to optimize Brand Development
- Develop and Execute Brand Campaigns
- Lead Influencers Micro/Macro Influencers and UGC Campaign development and Execution
- Work with Global HQ Functions (MarComm, Category, R&D;) to deliver NPD launches OTIF
- Work with Local
📌 Marketing Manager (Argentina)
🏢 PepsiCo
📍 Argentina
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