About WAYPOINT

WAYPOINT operates official ecommerce stores for some of the world's most recognized gaming and entertainment brands.

We create merchandise, manage communities, launch products, and operate Shopify stores for gaming and pop culture licensors.

We are looking for a highly strategic social media marketer who understands ecommerce, gaming culture, online communities, and how to turn fandom into brand growth and revenue.

This is a strategy-first role focused on building social media strategies, developing brand voices, guiding creative, identifying cultural opportunities, and driving measurable ecommerce results.

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Role Overview

The Ecommerce Social Media Strategist Lead will own the strategic direction of organic social media across our ecommerce brands.

You will develop platform strategies, content frameworks, brand voices, creative briefs, campaign concepts, and growth plans while working closely with creative, ecommerce, marketing, and licensing teams.

This is not simply a content publishing or community management role.





You will be expected to understand why content works, identify what audiences care about, turn cultural insights into opportunities, and build strategies that increase engagement, traffic, customer loyalty, and revenue.

While community management and email marketing are part of the role, the primary focus is social media strategy and growth.

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Role Distribution
- 70% - Social Media Strategy
- 20% - Community Management & Brand Engagement
- 10% - Email Marketing & Retention

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Core Responsibilities

Social Media Strategy (70%)

You will lead the social media strategy across multiple ecommerce brands.

Responsibilities include:
- Developing brand and platform-specific social strategies
- Defining content pillars and long-term growth plans
- Establishing brand voice, tone, and messaging
- Building monthly, quarterly, and campaign-based strategies
- Identifying opportunities to increase awareness, engagement, traffic, and reve

📌 Ecommerce Social Media Strategist (Argentina)
🏢 WAYPOINT - A creative production
📍 Argentina