Senior User Acquisition Manager (Buenos Aires)

Senior User Acquisition Manager (Buenos Aires)

15 ago
|
Ruby Labs
|
Buenos Aires

15 ago

Ruby Labs

Buenos Aires

About us:
About the role:
We're looking for a Senior User Acquisition Manager to own Google Ads performance across our product portfolio. You'll manage large-scale Search campaign structures spanning dozens of countries and languages, drive profitable scaling through rigorous CPA/ROI discipline, and partner closely with data and creative teams to keep quality high as we grow. This is a hands-on, high-ownership role — you'll be in the account daily, not just reviewing dashboards. We offer a genuinely competitive salary for the right person.

Key Responsibilities:
- Own the Google UA channel end-to-end — full accountability for CPA/ROI and budget across every market. Prove the model works, and we'll hand you an unlimited budget to scale it further.
- Scale into new markets methodically: keyword research, native-language ad copy sign-off, compliance review, and QA before every launch — never launching on guesswork.
- Make data-driven CPA/ROI calls — set and defend target CPAs per country using cohort ROI data (D7/LTV),



not vanity metrics; know when a market's ROI doesn't clear the bar and say so.
- Run the optimization loop: search-term mining, negative-keyword hygiene, bid adjustments, Quality Score / Ad Strength improvement, budget reallocation toward what's working.
- Enforce compliance and brand safety at scale — policy-sensitive verticals require zero tolerance for banned claims, misleading copy, or trademark issues, across every language you launch in.
- Partner cross-functionally with analytics/BI (Omni/BigQuery), creative, and product to align acquisition targets with unit economics and product changes.

Qualifications:
- 4+ years running Google Ads at meaningful scale (6-figure+ spend), ideally in consumer subscription, D2C, or performance-marketing-heavy environments.
- Deep hands-on fluency with the Google Ads platform and API/scripts (bulk campaign builds, bidding strategies, RSA optimization, audience layering) — not just the UI.
- Strong quantitative deci

📌 Senior User Acquisition Manager (Buenos Aires)
🏢 Ruby Labs
📍 Buenos Aires

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