15 ago
|
Buenos Aires
|
Buenos Aires
15 ago
Buenos Aires
Buenos Aires
Immunology, Neuroscience & Renal Therapeutic Area Head
Novartis
Summary
TA Head leads and manages the overall performance and revenue/profitability of the Immunology, Neuroscience & Renal Business Units in the country and pipeline product portfolio, ensuring strategic alignment and operational delivery.- This role owns go-to market model, leads brand strategy, field force planning & in-field performance and execution of pre-launch and launch plans across all line functions (Access, Commercial/Medical). Through cross functional coordination and KPI-driven oversight, the TA Head maximizes the brand impact and commercial outcomes- As part of Country Leadership team, he/she is responsible for developing a high-performing sales & marketing teams and building sustainable & enduring business partnership /relationships with key customers/ stakeholders.
About the Role
Major Accountabilities
- - Performance and Launch Excellence- Deliver TA performance across sales, market share, and profitability, own TA P&L;, budget management, and adherence to Ethics,
Risk & Compliance.- Accelerate growth through disciplined lifecycle management: set growth plans for in-market brands and successfully launch line extensions and new products.- Lead end-to-end launch planning and execution, ensuring clear roles, milestones, and seamless cross-functional and, where applicable, cross-divisional collaboration.- Continuously enhance sales force effectiveness and ROI by refining segmentation, targeting, coverage, and capabilities; evolve commercial strategies to stay ahead of market and policy shifts.
- - Brand Strategy Localization and Planning- Translate general Brand/Product strategy into robust localized Brand Plans; synthesize market research and analytics to pinpoint short- and long-term opportunities.- Define customer, content, and brand tactics with clear resource allocation and operational alignment; ensure integrated execution across functions.- Manage brand financials and forecasting
📌 Immunology, Neuroscience (Buenos Aires)
🏢 Buenos Aires
📍 Buenos Aires