15 ago
|
Duckr
|
Argentina
Own Duckr's growth number — user acquisition, activation, and revenue — with a playbook built around the hunting calendar: aggressive acquisition in the 60 days before and during season, retention and list-building in the off-season. You work in a 3-person pod with the product's developer and content creator. 3-month initial engagement, converting to long-term. Minimum 4 hours overlap with US Eastern Time.
What you'll do
Own north-star metrics: in-season MAU, off-season retention, paid conversion, and revenue against founder-set targetsPlan the year in two halves: pre-season/in-season acquisition sprints, off-season retention and content compoundingRun paid acquisition (Meta, Google, TikTok, YouTube) end to endOwn SEO and AI-search visibility: state regulation content, comparison pages, and briefs for the content creatorBuild partnerships: outfitters, retailers, conservation orgs (Ducks Unlimited,
Delta Waterfowl), hunting podcasts and YouTube channelsReport weekly: spend, CAC, signups, activation, retention, revenue
What we're looking for
4+ years in growth/performance marketing with direct ownership of a growth or revenue numberHands-on paid social and Google Ads (you run the accounts)SEO chops: you've won organic rankings in a competitive niche beforeStrong analytics: cohort thinking, seasonality-aware forecasting, unit economicsWorking fluency with AI tools for copy, creative testing, and analysisExcellent written and spoken English (C1+)Nice to have: experience marketing to US outdoor, hunting, or fishing audiencesNice to have: app install campaign and ASO experience
📌 Marketing Director (Argentina)
🏢 Duckr
📍 Argentina