Our client is a growing organization focused on accelerating revenue through strategic outbound sales and scalable business development processes. As the company continues to expand, they are seeking a Senior Business Development Representative to become the first dedicated outbound sales development hire and take ownership of building, executing, and optimizing outbound campaigns.

This is a highly hands-on individual contributor role designed for an experienced sales development professional who can combine strategy with execution. As the outbound function grows, this position is expected to evolve into a leadership role, with the opportunity to help build and lead a future Business Development Representative (BDR) team.

Role Overview

The Senior Business Development Representative will own the outbound sales development process from strategy through execution. This includes defining adecuado customer profiles (ICPs), identifying prospect pain points, developing messaging, building outreach sequences, launching campaigns, managing prospect communication, qualifying opportunities, and booking qualified meetings for the Account Executive team.

The Sales Development Lead will continuously analyze campaign performance, test and optimize outreach strategies, maintain accurate CRM data, and provide visibility into outbound performance and pipeline generation.

This role is ideal for a hands-on sales development professional who has successfully generated qualified opportunities through outbound prospecting and is ready to take greater ownership of strategy, processes, and results.

Location

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST

Key Responsibilities

Outbound Strategy & Campaign Development

- Build and execute outbound sales campaigns from strategy through launch.
- Define and refine ideal customer profiles (ICPs), target segments, and prospecting criteria.
- Identify customer pain points and develop relevant outbound messaging.
- Create campaign structures, timelines, and outreach strategies.
- Build multi-channel outreach sequences across cold email, calling, and social selling.
- Continuously test targeting, messaging, and outreach approaches to improve campaign performance.

Prospecting & Pipeline Development

- Conduct hands-on outbound prospecting to generate qualified sales opportunities.
- Monitor active campaigns and manage prospect responses.
- Engage prospects through email, phone, and other outbound channels.
- Qualify prospects based on business needs, fit, and potential opportunity.
- Conduct discovery or qualification conversations when appropriate.
- Book qualified demo meetings for the Account Executive team.
- Maintain consistent follow-up with prospects throughout the qualification process.

CRM & Outbound Tool Management

- Build, manage,



and optimize outbound sequences and workflows.
- Maintain accurate prospect, activity, and pipeline information within the CRM.
- Manage outbound prospecting and sales engagement tools.
- Ensure leads are properly tracked and managed throughout the outbound process.
- Identify opportunities to improve workflows, automation, and sales development processes.
- Leverage AI and modern sales tools to improve prospecting efficiency and campaign execution.

Analytics & Reporting

- Monitor KPIs related to outbound activity, response rates, meetings booked, qualified opportunities, and pipeline generation.
- Analyze campaign performance to identify opportunities for improvement.
- Track conversion rates across different stages of the outbound funnel.
- Provide regular reporting on campaign performance and pipeline contribution.
- Use performance data to optimize targeting, messaging, sequences, and outreach strategies.
- Identify bottlenecks and recommend improvements to outbound processes.

Process Development & Future Leadership

- Document outbound processes, workflows, campaign strategies, and best practices.
- Develop SOPs and scalable processes as the outbound function grows.
- Collaborate with Sales and Marketing leadership on targeting, messaging, and campaign initiatives.
- Share insights from prospect conversations to improve sales and marketing strategies.
- Help establish the foundation for a scalable Business Development function.
- As additional BDRs are hired, support their onboarding, training, coaching, and development.
- Grow into increased leadership responsibility as the sales development team expands.

Qualifications

Experience

- 3+ years of experience in business development, sales development, outbound sales, or a related field.
- Strong hands-on experience with outbound prospecting and lead generation.
- Proven experience building and executing outbound campaigns.
- Experience defining ICPs, identifying customer pain points, and developing outbound messaging.
- Demonstrated success generating qualified meetings and pipeline through outbound sales.
- Experience qualifying prospects through discovery, qualification, or sales conversations.
- Experience building and managing outreach sequences and sales workflows.
- Experience using CRM and sales engagement platforms to manage prospecting and pipeline activity.




- Previous experience building outbound processes from scratch is highly preferred.
- Previous mentoring or leadership experience is a plus but not required.

Skills

- Strong understanding of outbound sales development strategy and execution.
- Experience with CRM platforms such as HubSpot or Salesforce.
- Experience with sales engagement and prospecting tools such as Apollo, Instantly, or similar platforms.
- Familiarity with AI-powered sales development and prospecting tools.
- Experience using Miro or similar tools for campaign planning and workflow organization is preferred.
- Strong written and verbal English communication skills.
- Ability to communicate confidently with prospects and conduct effective qualification conversations.
- Strong analytical skills with the ability to interpret outbound KPIs and campaign performance.
- Ability to independently optimize targeting, messaging, sequences, and workflows.
- Excellent organizational and project management abilities.
- Strong attention to detail and CRM discipline.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Highly proactive, results-driven, and comfortable operating with significant ownership and minimal supervision.

What Success Looks Like

- Outbound campaigns are consistently launched, monitored, and optimized.
- Qualified demo meetings are consistently generated for the Account Executive team.
- Prospects are effectively engaged, qualified, and moved through the outbound sales process.
- Targeting, messaging, and sequences continuously improve based on campaign performance.
- CRM data, outbound workflows, and pipeline information remain accurate and organized.
- Sales leadership has clear visibility into outbound activity, campaign performance, and pipeline generation.
- Outbound efforts contribute measurable qualified opportunities and revenue pipeline.
- Repeatable processes and SOPs are established to support the future growth of the Business Development team.

Opportunity

This is an exciting opportunity to take ownership of a growing organization's outbound sales development function from the ground up. As the Senior Business Development Representative, you'll have the autonomy to build and optimize outbound campaigns, shape prospecting strategy, generate qualified pipeline, and establish scalable sales development processes.

As the company expands and additional BDRs are hired, this role is expected to grow into a leadership position with responsibility for onboarding, coaching, and developing the future Business Development team. This is an ideal opportunity for an experienced BDR or sales development professional who is ready to move beyond campaign execution and take ownership of the broader outbound strategy and function.

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