*To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.*

Job Title: Lifecycle Marketer

About the Company:

Our client is a US fintech company that provides individuals outside the United States with a US dollar account, international money transfer capabilities, and a card for direct USD spending, all within a single app. Their primary markets are in Latin America, serving freelancers, digital nomads, savers seeking inflation protection, and crypto users who want to manage stablecoins within their banking app. The company is currently in a hypergrowth phase and is seeking individuals eager to contribute to building and innovation.

Job Description:

Our client is seeking a Lifecycle Marketer to manage all user communications throughout their entire journey, from initial sign-up to activation, ongoing engagement, reactivation, and retention. This role requires a hands-on approach, where the individual will not only strategize but also execute by designing flows, writing copy, implementing campaigns in various tools,



and continuously measuring and optimizing performance. A data-first mindset is crucial, with a focus on defining, measuring, and iterating on every campaign and message using key metrics. The adecuado candidate will be adept at analyzing user funnels, identifying drop-off points, and proactively implementing solutions.

The role is structured around three core pillars: Lifecycle Strategy & Communications, CRM & Omnichannel Marketing, and Testing, Optimization & Analytics. This includes owning lifecycle programs for all user segments, developing customer journey strategies, mapping user journeys, identifying optimization opportunities through segmentation and personalization, and driving cross-sell initiatives. The role also involves designing and optimizing programs across various channels like email, SMS, push notifications, WhatsApp, and in-app messaging, while ensuring channel health and prioritizing tri

📌 Marketer (Argentina)
🏢 Virtustant
📍 Argentina