Job Description Summary:
Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels
What You’ll Do for Us
This role is responsible for proposing, developing, and implementing Phygital Route to Market models to deliver high service level, cost-effective, generating top line increase, high product availability and market share in the market, and outstanding customer service level.
Responsible to design and align a long-term strategic Phygital vision over 5 years horizon and translate it into specific implementation projects to be deployed with each Bottler operation over short-term horizons (1 – 3 years).




Role scope consists of leading and implementing route to market models across all 39 LATAM markets, covering 67 Bottlers operations with 4.8MM customers served on average 1.5 visits per week through 20K frontline sales force team.
Typical route to market projects delivers 5% to 10% increase in customer contact and reduction of 1% to 3% cost to serve in a Bottler operation.
Scope also considers design, implementation, and continuously evolve our Phygital RTM framework from Order to Satisfaction, incorporating new capabilities towards a real time fully integrated Platform, delivering high reliability, and exceling in customer satisfaction.
More specifically, develop and implement new order taking and order generation models to provide flexibility (anytime, anywhere) required by our customers and consumers, including advanced analytics and Artificial Intelligence based solutions such as Suggested Order and Guided Missions.
Design, develop, and deploy

📌 Director Phygital Route to Market (Buenos Aires)
🏢 The Coca-Cola
📍 Buenos Aires