Description
Syneos Health is seeking a Search Media Planner. This position plays an important role in activating our media buys within each channel through flawless execution. Passion for great performance is a must – the idóneo candidate will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives.
Key Responsibilities:
- Assist the search media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Google Ads and Microsoft Ads including QAs and campaign optimizations.
- Conduct regular check-ins with the Search Supervisor to report on campaign performance and recommend strategic adjustments.
- Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
- Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
- Listen and stay engaged with relevant social discussion about our clients, competitors, and/or industry
- Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search media advertising campaigns based on client goals and KPIs
- Strong in-platform experience across major search platforms including (but not limited to): Google Ads and Microsoft Ads
- Proven track record of successfully managing complex media activations with quick turn around times
- Experience with successfully executing campaigns in all three stages of the sales funnel; awareness, consideration and conversion/lead generation..
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📌 Search Planner (Buenos Aires)
🏢 Syneos Health Commercial Solutions
📍 Buenos Aires
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