About So Shall We

We partner with mid‑market owners and executives in the US to drive bottom‑line growth with mutual upside. A rare combination of consulting, full‑stack execution, and aligned incentives to eliminate what is wrong with the agency model.

We are what remains. We make growth feel easy. Because your growth is our business.

Your Mission

As a Creative Strategist, you’ll own concepts and copy across ads, landing pages, and funnels (email/SMS) to drive meaningful, profitable growth for mid‑market US brands. You’ll be a creative partner inside our creative team: you focus on ideas and words; your full‑stack creative partner focuses on execution and production (static and video). Together, you’ll turn insights and performance learnings into clear, compelling creative that helps people understand, trust, and buy. You’ll sit in the creative team and report to our founder, working at the intersection of creative and strategic positioning as the company continues to scale.

What You’ll Do
- Own concepts and copy for:
- Ads (hooks, angles, body copy, CTAs, scripts for video,



statics and carousels).
- Landing pages and thank‑you pages (hero, sections, proof, objections, CTAs).
- Email and SMS flows and campaigns where needed.
- Turn customer problems, objections and desires into clear angles, hooks and messages using our performance‑oriented creative frameworks.
- Think and write in proven performance structures (benefit‑first, problem → solution, UGC/testimonials, demos, before‑and‑after, comparisons, story‑style, etc.) and adapt them to different brands.
- Use AI as leverage to generate and refine a high volume of variations (hooks, angles, scripts, CTAs) while keeping ownership of the strategy and final output.
- Look at creative performance with intent (what happens after the click, not just CTR) and suggest concrete next tests: new angles, proof, offers, formats or structures.
- Collaborate day‑to‑day with your full‑stack creative partner and performance m

📌 Creative Strategist (Esquel)
🏢 So Shall We
📍 Esquel