The Product Marketing Manager will help guide our industry-leading products to market through strategy and innovation. This role will work directly with the executive team and across sales, marketing, and product to develop go-to-market plans that drive value for our customers.

Core Responsibilities
- Develop and execute comprehensive marketing plans that increase brand and product awareness with measurable business impact.
- Lead the go-to-market strategy to ensure the success of new and emerging products and services.
- Perform competitive and market analysis to make data-driven decisions and achieve key KPIs.
- Cultivate a deep understanding of our users through the collection and analysis of product feedback.
- Build brand loyalty by engaging users with personalized, targeted, and relevant marketing at every stage in the life cycle.
- Implement product performance, revenue, market share/penetration, and profitability reports and objectives.
- Drive community initiatives, partnerships, and cross-promotion opportunities to broaden brand and product offering awareness.




- Manage trade show collateral, planning, and presence.
- Create compelling campaigns and selling tools that promote feature adoption, new user acquisition, engagement, and retention.
- Develop and schedule press releases for optimal reach and impact.
- Craft concise, benefits-driven messaging and materials that are technically accurate, consistent, and tailored to both our customers and corporate strategy.

Qualifications
- Experience in product marketing or related role.
- Experience leading strategic initiatives for SaaS platform technologies.
- A demonstrable history of developing innovative marketing campaigns and strategies that drive key metrics and business performance.
- A strong desire to understand the target users, competitive landscape, and market for optimal results.
- Responsible for the success of a product or group of products through development and execution of comprehensive marke

📌 Product Marketing Manager (Esquel)
🏢 Syneos Health Commercial Solutions
📍 Esquel