Description
- Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development.
- Partner with marketing and account leadership to identify target accounts, prospective client contacts, market segments, therapeutic areas, and timely business development opportunities.
- Use AI tools, market intelligence, audience research, and internal knowledge to improve targeting, segmentation, and outreach messaging.
- Lead AI-informed approaches to prospect research, audience prioritization, message testing, and personalized outreach strategies.
- Apply knowledge of prospective client needs, behaviors, and buying signals to improve the customer journey and strengthen touchpoints from awareness through conversion.
- Work closely with marketing to support campaign development, including audience strategy, messaging direction, content ideas, and channel recommendations.
- Provide insight into what prospective clients are looking for, what messages are resonating,



and where marketing and business development efforts can be better aligned.
- Conduct pre-pitch research and opportunity analysis for priority prospects, pitch roadmap opportunities, and larger strategic pitches.
- Prepare clear pitch briefing materials that summarize client background, therapeutic area context, market dynamics, opportunity drivers, relevant insights, and messaging considerations.
- Help coordinate pitch roadmap activity by managing timelines, inputs, research needs, internal touchpoints, and team alignment.
- Maintain a working knowledge of Addison Whitney capabilities, Syneos Health solutions and resources, healthcare industry trends, brand strategy, therapeutic area categories, and competitor activity.

Job Summary
- Develop and execute targeted outbound outreach efforts that support lead generation, meeting generation, and top-of-pipeline opportunity development.
- Partner with marketing and account leadership to ident

📌 Associate, Growth Marketing (Esquel)
🏢 Addison Whitney, now AW
📍 Esquel