The Role
We're looking for a
Location
Latin America
Schedule
40 Hours / Week
The Role
We're looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms.
This Person Should Be Equally Comfortable
- Launching and optimizing campaigns
- Building testing frameworks
- Collaborating closely with creative teams
- Translating data into actionable insights
- Communicating clearly with clients
- You will not operate in isolation — you will work directly with creative strategists, editors, influencer leads, and account managers to ensure performance and storytelling align.

What You'll Do
Paid Media Strategy & Execution
- Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
- Build full-funnel campaign structures (awareness consideration conversion retention)
- Develop structured creative testing roadmaps
- Manage budget pacing and allocation across multiple accounts
- Scale winning creative quickly and decisively

Performance Optimization
- Monitor CPA, ROAS, MER, CAC,



LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
- Identify performance trends and proactively pivot
- Conduct audience testing, offer testing, and landing page testing in collaboration with clients
- Implement smart retargeting and retention strategies

Creative Collaboration
- Partner with creative strategists to inform ad angles based on performance data
- Provide structured creative feedback based on metrics
- Help identify what's working and why
- Ensure creative is platform-native and conversion-focused

Reporting & Communication
- Deliver clear, concise weekly performance updates
- Lead performance conversations on client calls when needed
- Turn data into insights, not just dashboards
- Provide scaling plans backed by numbers

What We’re Looking For
- 3+ years hands‑on paid media experience (agency experience strongly preferred)
- Proven experience managing $50K–$500K+

📌 Media Buyer (Buenos Aires)
🏢 Websites That Sell
📍 Buenos Aires