12 ago
|
Power Digital Marketing
|
Argentina
12 ago
Power Digital Marketing
Argentina
Company Overview
We are a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence—igniting revenue and brand recognition for leading and emerging companies worldwide. We are a people-first firm that values diversity in backgrounds and experiences and strives to be the most valued private growth marketing firm in the world.
A Day In The Life
As the Director of Account Based Marketing (ABM), you will lead the strategy, build‑out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue, serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.
You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed.
This is a builder-and-operator role: you are expected to architect ABM frameworks and get into the platforms yourself when it matters.
Key Responsibilities
- Own end-to-end ABM strategy and delivery across the B2B client portfolio—account selection, tiering, intent signal strategy, and multi-channel orchestration.
- Serve as Power Digital's primary ABM subject‑matter expert and Account Director for the Strategy and ABM teams.
- Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team.
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows.
- Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
- Lead cross-agency collaboration across SEO, Paid Media, Creative,
📌 Director of Account Based Marketing (Argentina)
🏢 Power Digital Marketing
📍 Argentina