You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.

The Wow

This is a high‑impact role where you truly own organic visibility for Argentina. You will work at the intersection of SEO, AI‑driven discovery, and brand strategy, influencing how users discover us today and in the future.

A taster of what you will be involved with:
- Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability, and risk
- Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies
- Execute optimisation initiatives and audits across onsite, offsite, and technical SEO, prioritising actions by performance, efficiency, and impact




- Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams
- Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles
- Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance
- Proactively identify and mitigate SEO risks to protect brand reputation and domain performance
- Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

What we are looking for

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- Strong hands‑on experience owning and executing SEO strategies in a dynamic environment
- Solid understanding of onsite, offsite, and technical SEO, including audits and optimisation at scale
- Experience translating business goals into prioritised, actionable

📌 Senior SEO Specialist (Buenos Aires)
🏢 Betsson Group
📍 Buenos Aires