Hook

This role is forward deployed at the frontier of AI-native customer work, where you are the person Fortune 100 brands meet at the moments that matter most, backed by AI agents you build and direct.

What you will be doing

Onboard enterprise customers and users onto community engagement and social media management products — structured sessions that get admins, moderators, and everyday users to first value fast, with each cohort onboarding faster than the last because the system you build absorbs what you learn.
Run product demos for clients and prospects, and prepare and support executive demos alongside product leadership — demo environments, storylines, dry runs, and same-day coverage of newly shipped capabilities.
Own the documentation and training materials across the product family — kept current with every release through AI agents and workflows you build, verified against the live product.
Build and continuously sharpen the system that lets AI own the work — the prompts, skills, context, knowledge bases,



and verification loops that let agents produce whole classes of enablement work autonomously, so each class needs less human intervention over time. This is the heart of the role.
Turn what you hear into leverage: recurring questions become self-serve assets, onboarding friction becomes product feedback, and every fix is shared so the whole team benefits.

What you will NOT be doing

Hand-writing documentation, hand-building decks, or sitting in 1:1 loops with an AI assistant. AI does the production; you build the system that lets it, and you own the result.
Reading from someone else's script. You know the products cold, you build the demo, and you're trusted in the room.
Waiting for creative briefs or detailed specs. You're handed a goal — a customer to onboard, a demo to land, a release to cover — and trusted to figure out the right way to deliver it, polished.
Answering the same question twice. If it cost a human answer this week, you make it self-s

📌 AI-DNA Sales Engineer (Argentina)
🏢 IgniteTech
📍 Argentina