10 ago
|
Logitech
|
Buenos Aires
10 ago
Logitech
Buenos Aires
Logitech is the Sweet Spot for people who want their actions to have a positive
integral impact while having the flexibility to do it in their own way.
Job Summary:
The Digital Marketing Specialist is responsible for developing, implementing and
managing all activities in digital marketing, working with key partners. This
includes planning and executing all web, SEO/SEM, database marketing, email,
social media, and display advertising campaigns. This role is part of the sales
and marketing organization.
We are a multi-country region across Latin America, covering both the North and
South Cone. Our key markets include Argentina, Chile, Peru, Colombia, Costa
Rica, and Guatemala.
Job Responsibilities:
* Plan and execute all digital marketing, including SEO/SEM, marketing database,
email, social media, and display advertising campaigns.
* Design, build, and maintain our social media presence across relevant
platforms.
* Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs).
* Identify trends and insights,
and optimize spend and performance based on the
insights.
* Brainstorm new and creative growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize user
experience.
* Utilize strong analytical capability to evaluate end-to-end customer
experience across multiple channels and customer touch points.
* Instrument conversion points and optimize user funnels.
* Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate.
* Collaborate with agencies and other vendor partners.
Requirements:
* Proven working experience in digital marketing, preferably within the consumer
electronics or retail industry.
* Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media, and/or display advertising campaigns.
* Highly creative with experience in identifying t
📌 Digital Marketing Specialist (Buenos Aires)
🏢 Logitech
📍 Buenos Aires