Location: Guadalajara, Jalisco (Esquema híbrido de trabajo en oficina
corporativa en colonia Providencia)
English: Intermediate

Summary:

The Commercial Strategy & Promotions Specialist will support the development of
customer investment strategy and tactical trade promotion optimization
recommendations within core and/or seasonal product lines for Sales teams
supporting all customer base. The Specialist will also execute complex
analyses that support SRGM Trade leads in the creation and implementation of
enhanced promotional strategies for Hershey’s Mexico portfolio. This will
require strong collaboration with other functions including Sales, Demand
Planning and Marketing. This is an exciting opportunity to help achieve
Hershey’s ambition of having a best-in-class Revenue Management function.

This position requires personal leadership and initiative, critical and
strategic thinking, cross-functional collaboration, ability to work under
pressure to meet deadlines, and strong customer/channel knowledge and business
acumen.

Major Duties/Responsibilities:

20%





Executes complex and comprehensive analyses to support the development of
national and/or channel-level promotion strategies that deliver on Mexico
portfolio/brand business objectives.

10%

Evaluate Mexico promotional events. Analyse and understand insights from market
in order to recommend deeper channel/customer-specific initiatives.

30%

Works directly with Mexico Sales teams and Sales Finance to build optimized,
event-level promotional plans during the annual Sales planning process, and to
conduct quarterly in-year reviews of promotion effectiveness vs. plans

10%

Assists in the development, management, and execution of a performance-based
trade architecture that incents value-creating marketplace behavior

30%

Supervise, control, and manage promotional allowance budget in PlanEx (budget
and planning tool), working together with Key Account Managers and ensuring
information in the system is authorized

📌 Especialista en Estrategia Comercial: Promociones y Precios (Providencia)
🏢 The Hershey
📍 Providencia