JOB PURPOSE
The QA & Optimization Specialist serves as the quality, performance, and continuous improvement champion for the Marketing Platforms team. This role is responsible for ensuring customer communications, lifecycle marketing programs, and marketing operations processes meet established quality standards while continuously identifying opportunities to improve efficiency, performance, and customer experience outcomes. This role also drives process optimization by identifying automation opportunities, standardizing quality assurance frameworks, establishing governance, and leveraging data-driven insights to improve operational efficiency, reduce production risk, and increase marketing scalability.

The QA & Optimization Specialist partners closely with campaign execution teams, lifecycle marketers, analytics teams, and marketing technology stakeholders to establish quality assurance processes, maintain testing and optimization programs, monitor performance metrics, conduct audits, and provide actionable recommendations. Success in this role requires exceptional attention to detail,



analytical thinking, organizational excellence, and a relentless focus on continuous improvement.

JOB RESPONSIBILITIES
Quality Assurance & Campaign Validation (30%)
- Perform quality assurance reviews for customer communications, lifecycle marketing programs, and digital marketing initiatives.
- Validate content, links, personalization, audience selections, dynamic content, rendering, accessibility, and deployment readiness.
- Identify, document, and resolve quality issues prior to campaign deployment.
- Maintain quality assurance standards, documentation, and best practices across the Marketing Platforms team.
- Develop standardized QA checklists, testing frameworks, and documentation to improve consistency across campaigns.
- Identify recurring quality issues and recommend preventive solutions to reduce future defects.

Performance Optimization & Testing Programs (25%)
- Develop,

📌 Marketing Operations (Argentina)
🏢 Assurant
📍 Argentina