Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, integral financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

We seek an experienced leader, native to crypto and with significant experience in KOL business development and team management to lead our global affiliate program.

The opportunity

Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
Scale processes to source, contract,



and manage KOLs. This will include technology, agency relationships, and commercial planning.
Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken.
Attract top KOLs across a variety of categories including futures, margin trading, spot trading, and prop trading.
Develop scalable strategies that arm KOLs with positioning and messaging that highlight Kraken Pro’s differentiators.
Identify opportunities to develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing.
Measure results of KOL partner

📌 Global Head of KOL (Argentina)
🏢 kraken
📍 Argentina