BYD, the general leader in new energy vehicles, is seeking a proactive and detail-oriented Trade Marketing Specialist to support the development and execution of marketing strategies across Argentina. This role will contribute to brand growth, assist in optimizing retail and distribution networks, and help ensure alignment between marketing and sales goals in the region.

Key Responsibilities:

Dealer Network Support
Build and maintain robust, strategic relationships with local dealers and partners to guarantee the successful implementation of high-priority marketing plans.
Actively collaborate with dealers on their local marketing plans and ensure timely, effective execution against shared objectives.
Conduct regular, proactive visits to dealerships to rigorously monitor brand standards, ensure the effective use of branded materials, and evaluate the overall customer experience.

Trade Marketing & Activations
Support the development and execution of impactful trade marketing strategies specifically tailored to Argentinian market




Work with dealers to plan and execute high-visibility online and offline marketing activities, including targeted promotions, mall activations, test-drive events, showroom inaugurations, roadshows, social media and communication campaigns, livestream, and dealer programs to boost brand visibility and sales volume.
Coordinate all aspects of logistics, supplier management, production, and installation of premium POP materials, signage, and branded assets across points of sale.
Ensure all activations are designed to maximize brand visibility and directly accelerate sales volume.
Ensure consistent and high-quality branding execution across all points of sale.

Campaign Execution & Analysis
Monitor market trends, competitor activities, and sales data to support data-driven decisions.
Track and report on the performance and ROI of dealer marketing campaigns, provide and execute insight of improvements on a regular basis.
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📌 Trade/Dealer Marketing Specialist (Buenos Aires)
🏢 BYD Argentina
📍 Buenos Aires