Job Title: Lead Generation Specialist
Employment Type: Full-Time, Long-Term Role
Location: Remote from Argentina (Buenos Aires preferred for occasional visits to our Retiro office)
Time Zone: Must align with U.S. business hours (ET)
Industry: Technology Consulting / Digital Services

About the Role
We are seeking a highly motivated and results-driven Lead Generation Specialist to join our Marketing team. This role owns top-of-funnel growth for our B2B service offerings — identifying, qualifying, and nurturing high-value leads within a competitive B2B landscape.
The idóneo candidate has proven success developing and executing lead generation strategies for complex professional services, works comfortably alongside U.S.-based Sales, Marketing, and GTM teams, and can quickly understand and articulate technical service offerings to senior decision-makers.

Key Responsibilities
Design, implement, and manage multi-channel lead generation campaigns (email, LinkedIn Sales Navigator, content syndication) targeting senior executives, department heads, and procurement teams




Conduct research to identify new target markets, key accounts, and decision-makers across industries aligned with our service specialties
Partner with Marketing on the strategic distribution of lead-generating assets (case studies, white papers, webinars) to maximize conversions
Maintain CRM and Marketing Automation Platform hygiene — track lead progress, ensure data integrity, and coordinate seamless hand-off to Sales
Define and manage lead scoring models, and deploy targeted email nurturing sequences to move cold and warm leads toward sales readiness
Run A/B testing across campaign messaging, landing pages, and email copy to improve conversion rates and reduce Cost Per Acquisition (CPA)
Track, analyze, and report on lead generation metrics — MQL to SQL conversion rates, lead source performance, campaign ROI, and pipeline contribution
Partner with Sales and Marketing leadership on lead volume forecasting ba

📌 Lead Generation Specialist (Buenos Aires)
🏢 Kopius
📍 Buenos Aires