About the Role

We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms.

This person should be equally comfortable:

Launching and optimizing campaigns
Building testing frameworks
Collaborating closely with creative teams
Translating data into actionable insights
Communicating clearly with clients

You will not operate in isolation — you will work directly with creative strategists, editors, influencer leads, and account managers to ensure performance and storytelling align.

Responsibilities
Paid Media Strategy & Execution
Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
Build full-funnel campaign structures (awareness → consideration → conversion → retention)
Develop structured creative testing roadmaps
Manage budget pacing and allocation across multiple accounts
Scale winning creative quickly and decisively

Performance Optimization
Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals




Identify performance trends and proactively pivot
Conduct audience testing, offer testing, and landing page testing in collaboration with clients
Implement smart retargeting and retention strategies

Creative Collaboration
Partner with creative strategists to inform ad angles based on performance data
Provide structured creative feedback based on metrics
Help identify what’s working and why
Ensure creative is platform-native and conversion-focused

Reporting & Communication
Deliver clear, concise weekly performance updates
Lead performance conversations on client calls when needed
Turn data into insights, not just dashboards
Provide scaling plans backed by numbers

Qualifications
3+ years hands-on paid media experience (agency experience strongly preferred)
Proven experience managing $50K–$500K+ monthly budgets
Deep platform knowledge (Meta + TikTok required)
Strong understanding of DTC performance metrics
Ex

📌 Media Buyer (Argentina)
🏢 Ghost Sherpa
📍 Argentina