About the Role
As Paid Media Specialist you will own Simetrik's paid media channel end to end — strategy, execution, and analysis. This is a new role and a deliberate shift: we are bringing paid media in-house to run it as a core, owned growth channel rather than an outsourced one. You are the expert we are hiring to own it — you will not be handed a playbook to follow, you will write it.
The United States is the priority market for this role. It is where a paid media expert matters most to us and where we have the least internal guidance to lean on, so direct, hands-on experience running paid campaigns for a US audience is essential. Across Latin America you will have regional demand generation managers to partner with; in the US, the strategy is yours to set.
This is a hands-on, single-owner role for an independent operator. You arrive with your own point of view, build and launch campaigns yourself, read the numbers every week, and iterate — without needing to be managed closely. You will have real support: a full Design team for creative and copywriting support for messaging,



so you can move fast. But the accountability for the channel, and the craft of running it well, sits with you.
You will report to the Director of Go-to-Market Engineering and operate as an embedded specialist inside the GTM Engineering function, working shoulder to shoulder with Demand Generation, Content, Design, Brand, and Sales. Success in the first 12 months proves that paid media can be a predictable, efficient pipeline engine for Simetrik — starting in the US and scaling across the Americas.
Success is measured by
You own the paid media channel as one integrated system, not a set of disconnected campaigns. Every ad, audience, landing page, and budget decision feeds a single funnel where performance compounds: creative tests inform targeting, conversion data reshapes budget allocation, and regional learnings carry across markets. We need someone who builds the campaigns and reads the d

📌 Paid Media Specialist (Argentina)
🏢 Marathon Talent
📍 Argentina