Launch Your Next Successful Chapter with Veta Virtual
? Competitive Salary in USD | ? 100% Remote (Latin America) | ? Google Ads & LSA Focus | ? Home Services Marketing Agency
Veta Virtual is hiring a Senior PPC Specialist for one of our clients in the Home Services Marketing industry — a U.S.-based agency running local SEO and paid advertising for HVAC, plumbing, electrical, roofing, and similar trades. This is a strategist-plus-execution role for a senior, hands-on PPC professional ready to own Google Ads strategy with Local Services Ads as a core focus. You will not just run campaigns — you will help shape how the agency approaches paid media for home services clients.
? Your Role
Your day-to-day will involve:
Owning end-to-end Google Ads strategy and execution — search, display, and shopping campaigns as needed, from account structure through daily optimization.
Managing and optimizing Google Local Services Ads (LSA) profiles — budget and bid management, lead quality monitoring, lead dispute submissions, and Google Guaranteed / Google Screened compliance.
Building and managing Meta Ads campaigns (Facebook and Instagram) to complement Google-led strategy.
Structuring campaigns and running rigorous A/B testing across ad copy, audiences, and landing pages.
Monitoring budgets and bids in real time — reallocating spend to protect ROAS and cost per lead.
Connecting ad performance to real business outcomes — tracking clicks through to leads and booked jobs, not just clicks and impressions.
Building and maintaining performance reporting for internal and client-facing review.
Collaborating with the wider team on offer alignment, landing pages, and lead follow-up systems.
Applying home services industry knowledge — seasonality, service-area targeting, call tracking, and local competition — to campaign strategy.
✅ What You'll Need
5+ years of hands-on paid search experience — with real ownership of strategy, not execution only.
Proven, hands-on experience managing G
📌 Senior PPC Specialist (Argentina)
🏢 Veta Virtual
📍 Argentina
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